NOKIA - Talking to Younghee Jung

What a Nokia product designer thinks about the iPhone.

Nokia, the leading mobile phone producer, uses exploratory design research in an almost anthropological approach to study user behaviour in order to get fresh ideas for new products and applications. We talked to the product and interaction designer Younghee Jung, leader of one of Nokia's global research teams, about the difficulties of exploring future trends in the mobile communication, the importance of local user behaviour and she finally confessed that the iPhone was actually, a positive thing to happen - both, for Nokia and the entire mobile phone industry.
Duration: 4:47 min.
Original Version: English - no subtitles