IDEO - The Art of Innovation

What has innovation consulting to do with film-making?

Tom Kelley, general manager at IDEO and author of books like "The Art of Innovation" and "The Ten Faces of Innovation" is a globally recognised authority in innovation consulting. In this video interview he describes the fundamental changes in the innovation business, the importance of radical collaboration and design-based thinking, explains what IDEO's innovation projects have to do with film-making and why shareholder value-obsessed CEOs won't keep their jobs too long.
Duration: minutes 6:37 min.
Original Version: English - no subtitles