BROMPTON - The best foldable bike for personal transport
Why producing hand-made bikes in the middle of London still makes sense and generates profit.
BROMPTON, the hand-made foldable bike invented by the English engineer Andrew Ritchie, has created a completely new market segment by providing a well-designed, fun-to-ride and easy-to-transport bicycle with virtually no marketing. BROMPTON owes its success to the product's quality and the utilization of word-of-mouth influence. In this video we talked to Chief Engineer William Butler-Adams and Marketing Director Emerson Roberts who showed us around the production plant at their west London factory where every single bike is personalized to its customer's specifications.
Duration: 5:05 min.
Original Version: English and Spanish - Spanish subtitles