Philips and the value of design - Talking to Emile Aarts
Technology is no longer the driver for innovation! But what is it then?
Philips has recently restructured its activities around 3 main activities: health care, consumer lifestyle and lighting. We spoke with Emile Aarts, scientific program director at Philips Research Laboratories about the changes Philips has been undergoing in the last 10 years. He also explains why the added value for users does not come from technology but from design and why it's hard for companies like Philips to measure the return on investment for innovation.
Duration: 5:14 min.
Original Version: English - no subtitles