Banco suizo “El poeta” -  Alfredo Häberli for BD Barcelona Design

“El Poeta” is one of the five “Bancos Suizos” created by Alfredo Häberli for the company BD Barcelona Design, winner of the Prize Delta ADI-FAD of industrial design 2007. Built of perforated sheet, it is cool in summer and prevents the accumulation of rain besides allowing multiple modalities of use because of its design.

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When dreams become reality, ideas come into market. We will talk about all these new thoughts have turn into successful stories of innovation in fashion business, design or new markets. It’s the moment to discover how creativity can reinvent the most common objects around us. These will be tales of personal experiences, from those who once had an idea.

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Idélaboratoriet specializes in Innovation Culture and Idea Management. This intriguing field takes many forms: Innovation strategy planning, Idea management facilitation, training programs in professional idea creation and digital idea management solutions are all good examples of how they create value for their clients.

They collaborate with Infonomia in the Brain Bang of July 12^th.

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Loretta Napoleoni is an expert on financing of terrorism and advises several governments on counter-terrorism. She is senior partner of G Risk, a London based risk agency and nowadays, Napoleoni is working as investigator at London School of Economics

According to Napoleoni, Terrorism is an economical reality, a big transnational business. She will explain how the new terrorism born in the beginning of the 90s has globalized, during all the regulatory process of the international markets. In her books, she has studied the power of Al Qaeda as a transnational organization, making money in different countries and using Internet to spread their influence.

Who is doing business with terrorism? How the new economy is financing this terrorism? How technology has given new powers to these movements? Napoleoni will answer all that at the iFEST08.

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New thoughts get stronger and go further if they are shared by “restless” people. Innovation is a team-based process. Value is created through collaboration and networks. We will discover how creativity shared has brought innovation to big companies, production processes and social entrepreneurship. This creativity shared opens a new dimension for brainstorming or innovator networks.

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We offer you thoughts that spring new realities. This thematic area will be a journey from knowledge to wisdom, a way to discover the best new ideas flowing around the world from the importance to create social entrepreneurship to have a look through the latest progress in science. We will even learn the three main ideas of the whole human history.

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BrainStore has specialised in the process of idea development for 18 years. For each project, a new team is created from the BrainStore Community. This process guarantees the most diverse viewpoints and wide support by all those involved, not to mention amazement and speed. Brainstore is a factory that manufactures and sells ideas.

Nadja Schnetzler a pioner in the industrial production of ideas is the co-founder and CEO of Brainstore, the idea factory. BrainStore has specialised in the process of idea development for 18 years. For each project, a new team is created from the BrainStore Community. This process guarantees the most diverse viewpoints and wide support by all those involved, not to mention amazement and speed. Brainstore is a factory that manufactures and sells ideas.

The book “The Idea Machine” by BrainStore co-founder Nadja Schnetzler was first published in 2004 by the well-known Wiley publishing house, and is currently in its 4th edition.

In her book, Nadja illustrates her idea-generating theory with numerous examples from her experiences in Brainstore

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You can already find the iFEST08 Program: click here

There you can find the big thematic areas in which the iFEST08 have been divided and the speakers that have already been confirmed.

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Have you ever thought that a simple bottle could save your life and many others?

Michael Prichard will explain us how.

  The LIFESAVER bottle, live at iFEST08

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Brompton, a folding bicycle that has revolutionized a sector on having be constituted as the first really portable and folding, light and enterteining bicycle of using.

“Brompton bicycles are unique, both in their design and the way they are made… and where they are made - you will find few global bike brands still manufactured in their city of origin. We continue to design and build our bikes in West London because it is the only way to ensure the necessary quality on our hand-built bicycles. Moving production offshore in search of lower labour costs, business rates and taxes would certainly bring some obvious benefits, but these would be outweighed by the consequences of losing control over quality and, ultimately, losing the confidence of the consumer”.

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