Nadja Schnetzler a pioner in the industrial production of ideas is the co-founder and CEO of Brainstore, the idea factory.

BrainStore has specialised in the process of idea development for 18 years. For each project, a new team is created from the BrainStore Community. This process guarantees the most diverse viewpoints and wide support by all those involved, not to mention amazement and speed. Brainstore is a factory that manufactures and sells ideas.

The book “The Idea Machine” by Nadja Schnetzler was first published in 2004 by the well-known Wiley publishing house, and is currently in its 4th edition.

In her book, Nadja illustrates her idea-generating theory with numerous examples from her experiences in Brainstore