At the moment almost 170 persons will attend the iFEST’08 and will join this innovative experience with us in order to understand what is coming, find new ideas, explain what are innovating and connect to new people and new projects.
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Comments:
1 Jacob Ninan // Jun 4, 2008 at 4:21 pm
Can we build a tool to drive innovation through the web by social netwrking? This would be what I would like to discuss.
2 Alex Castellarnau // Jun 13, 2008 at 6:02 pm
Hi Jacob, there are tools out there trying to build on social networking to generate new ideas or provide feedback about existing products and make them better (sort of incremental innovation). You probably know them already:
http://www.wearesmarter.org/
kluster.com/home/ted
getsatisfaction.com/
http://www.innocentive.com/
Another area is to use social networking tools within the organization to enhance collaboration among the employees. IBM is big on this, they call it call it collaborative innovation and what essentially means is to built a customized Facebook for a specific company.
My doubt about all these tools is how do you break the I believe 1-5% people contributing and everybody else just observing. How can we turn more people into creators and break the threshold.
Alex
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