“Companies have only two choices: change the environment or fail in a competition focusing on the product”. This is what our next guest thinks. Erich Joachimsthaler is founder and CEO of Vivaldi Partners, a strategy, innovation and marketing consulting company.
in his newly published book, “Hidden In Plain Sight : How to Find and Execute Your Company’s Next Big Growth Strategy “ Joachimsthaler provides us insightful answers to real questions facing businesses today: on creating successful innovations and driving profitable growth - by introducing a new methodology “demand-first innovation and growth” (DIG). He will talk about what we have to do to innovate and what we have to avoid. Joachimsthaler offers a poignant view of the misplaced state of innovation in the broader market.
He has been marketing consulter and has a long academic career in IESE and Harvard Business School.

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