Big companies know they have to study carefully user’s behavior and trends in order to know what will be next and to create new products. This is what our next guest do. Younghee Jung is the product and interaction designer at Nokia, who leads one of the firm’s exploratory design research teams. These teams explore personal and social aspects of mobile phone use around the globe in order to support design decisions and inspire new ways of thinking when it comes to create new products.
We talked to Younghee Jung about the difficulties of exploring future trends in the mobile communication as well as the importance of local user behavior and she even confessed that the iPhone was actually, a positive thing to happen - both, for Nokia and the entire mobile phone industry. This is what she explained.

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