What if!
Chairman and Chief Enthusiast

Watch the video of Matt kingdon at the Ifest’08:

-A successful company has energy. The concept is innovation energy.

-There are three important factors to get this energy. It’s the “Energy Sweet Spot”:
1) Attitude
2) Behaviour
3) Organisation

-Attitude refers to how do you feel about the place you have to work. “We have to believe in what we are doing”.
Encourage your employees. “Most people want to contribute and make the world a better place.” Steve Jobs says: “I want you to create products so good you can lick them.”

-Behaviour consists of “listening, doing things quickly and making things real”. This means “getting down on your knees”, taking action instead of doing PowerPoint presentations and meetings.

-In the organisation, stories are better than rules to support us to be innovative. Stories about innovation experiences are “motivating and understood by everybody.” “Experiences creation action. Reports are filed.”

-”Innovation has to be dangerous”. You have to take risks.

-”Before you get out of the office, get humble”.

Anna Solana