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28th July 2008

Marc Bonavia - video & main ideas

Marc Bonavia
SIT Mobile

-”It’s important to connect with people´s feelings at the right moment.”

-”Nowadays, we are almost forced to find an emotional connection with consumers.”

-”We have an incredible tool to do personalised sales: the mobile phone, which is emotionally perceived by consumers as an extension of themselves.”

-”Mobile marketing allows personal and emotional commercial relations with consumers. We can connect with people.”

-”We have to take into account how the person feels at the moment he/she receives the message.”

-”SIT Mobile is not just a technology company. In reality, we are a big band in which every musician creates and develops a piece of communication. Our music is communication.”

Anna Solana

Tags: Speakers · iFest'08

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