Inventor/CEO
Lifesaver Systems

Michael Pritchard shared what he has learned on his “journey” to market Lifesaver:

“Any idea has to meet two criteria: it has to be fantastic an commercial.”
“You have to ask yourself why you are doing it. Do you want to manufacture it? Do you want to license it? If you don’t know how to answer these fundamental questions, you will find yourself not fulfilling the potential of your product.”

“Work with experts. They will be with you when times are hard.”
“Choose your brand-name right. Naming is important. Try to hit the name to describe what your product is and does, otherwise you will loose the message.”
“Deliver version 1 first. You can do version 2 when you make money with version 1.”
“If I stop, everything stops: keep going!”
“When you realise your dream, focus on the commercial.”
“If you have any idea, don’t do it next year, or next week, or even tomorrow. Do it now!”

Anna Solana