In a world where industrial relocations are so important, the British company Brompton keeps producing in the centre of London. They produce 16.000 bikes per year when they probably would sell more than 100.000. Brompton has chosen to be nearly an artisanal company convinced that their winning is that in a short period of time they became almost a legend among their customers. Their real marketing comes from satisfied clients who talk about their bicycles with passion and respect.
Andrew Ritchie, founder and technical director of Brompton will come to Barcelona to explain us the philosophy of the company and the value of their brand.
Brompton is a folding bicycle that has revolutionized a sector on having been constituted as the first really portable and folding, light and entertaining bicycle of using.
“Brompton bicycles are unique, both in their design and the way they are made… and where they are made - you will find few global bike brands still manufactured in their city of origin. We continue to design and build our bikes in West London because it is the only way to ensure the necessary quality on our hand-built bicycles. Moving production offshore in search of lower labour costs, business rates and taxes would certainly bring some obvious benefits, but these would be outweighed by the consequences of losing control over quality and, ultimately, losing the confidence of the consumer”.
