IDEO creates innovative products, services, spaces, and experiences for such companies and helps companies build cultures of innovation. At iFEST’08 they will be leading an interactive exercise based on their unique approach to innovation.
IDEO contributed to the development of many well-known innovations, including the first Apple mouse, the first laptop computer, the Polaroid I-Zone instant camera, the Palm V and hundreds of other products and services.
Their method consists of evaluating potential solutions through user observation and iterative rapid prototyping. Their multidisciplinary teams of 700 people members around the world include specialists in human factors research, business strategy, industrial and interaction design, environments design, mechanical, electrical, software, and manufacturing engineering and more, who combine to create a culture rich in creativity, expertise, knowledge, and empathy.
IDEO has topped Business Week’s list of winners of the annual Industrial Design Excellence Awards, the magazine named IDEO one of the twenty most innovative companies in the world. Fast Company listed IDEO as number five in its 2008 list of The World’s 50 Most Innovative Companies.
