Amalio Rey, director de eMOTools SL, is blogging in his blog about iFest’08
Joan Joaquim Carreras Goicoechea, Director GestiĂł del Coneixement de CCRTV
Octavio Islas, Director de Proyecto Internet-Cátedra de Comunicación Estratégica y Cibercultura. Tecnológico de Monterrey, Campus Estado de México
Video gafas Argo Cinema 2 en el ifest’08
Updated:
Ideas, pensamientos y otros caprichos… - Ifest, TED & PopTech
By Mercè Guillen [2] Comments
Tags: iFest'08
Presented by Alfons Cornella and Antonella Broglia
1) Re-greening
The future is green.
The need to introduce alternative energies to be more sustainable will have a considerable impact in economy. The next big thing in business is related to this issue. The Economist has published a story about the “Greening of America” and the “Future of Energy” and Fast Company has highlighted how the green policy of the California “governator” Arnold Schwarzenegger, as the one which will have more impact in its economy. The magic number in this field is 20% in 2020. This means the CO2 emissions have to drop by this percentatge. This will make the difference between countries that succeed and those that fail.
This trend to green will lead to big green facilities: “Big is beautiful”
Moreover, consumers are more and more interested by green. And companies take actions: Wall Mart has sought to sell 100 million compact fluorescents in one year, Ikea has produced cheaper reusable bags, Australia switches off incandescents bulbs.
As for future sources of fuel, serious attention has returned to the electric cars: For example, Tesla has introduced the Tesla Roadster, which runs entirely on electric power.
2) User-centered innovation
This is the most important idea of the year or even the decade!
As a reference, you can read the book of Eric Von Hippel, Democratrizing Innovation, and the one by Patricia Seybold, Outside Innovation.
The leading-edge user is the man or woman who has used your product to the fullest and now is pushing the limits in how it can be improved and changed.
There are many examples of products invented by active users. Revelations is a fan film created by fans of George Lucas Star Wars saga. Linux and related products are made by smart users who invent new ways of writing software. There are surgery tools invented by surgeons, which are then shared nationwide. The Engadget website plays an important role in the gadget discovery.
Several companies like Neuros, a Chicago based enterprise, Nutricia, Tate Modern Gallery in London, Communispace, and Telefonica, in Spain, are already taking advantage of this model.
As for governments, Denmark has developed a laboratory for user-centered innovations.
3) Hybridization business
In the internet world, it’s called mashup. That’s the possibility to merge things to create new products. Consumer electronics are a good example of this trend which will emerge in other fields. The question is how many products there will be in the middle.
We can think as well in the combination of ideas. There are examples in different areas. You take the best part of two products to create a new one: For instance, the combination of private vehicle and public vehicle can result in car-sharing. The combination of home and hotel has given birth to extended-stay hotels with a small kitchen in the room. “It’s less like a hotel, and more like a home”, they say. The combination of reality and fiction results in programs with actors playing lives of celebrities, and so on.
The future is hybrid: 1+1=3
4) Gamer generation in the workplace
The new generation works in a different way, says John Beck in his book The Kids Are Alright.
They consider themselves highly prepared, and they want to prove it. They see competition everywhere. The more they have played, the more they feel interested in their companies. They love diving amongst great amount of data and analyse several factors and alternatives very quickly. They expect high compensations: they want to be heroes, because only heroes play. They don’t believe in hierarchy very much, but they believe in teams. Failure does not hurt them: They try until they find a way out. They see risks as something natural to be successful. They are natural born managers: they put everything in perspective. They are global by nature and believe in a better world. Just consider all this if you have to hire one of them.
5) Emerging Technologies
The MIT technology review selection for this year has put forward a bunch of emerging technologies, like reality mining, offline web applications, probabilistic chips, modeling surprise, wireless power or nanoradio.
At Update, we want to draw the attention to some more:
-The greater digital capacity: we have more data in a smaller space.
-Optical antennas: free space optics.
-Ibiquity, which is different from ubiquity: new applications with information adapted to the place where you are.
-Telepresence
-Geolabelling: a combination of Second Life and Google Earth, for example.
-Augmented reality: the invisible train project can be an example: you have the railroad made of wood and the virtual train in a palm and you combine both things to see the train work.
-Artificial artificial intelligence: See, for instance, the Amazon Mechanical Turk.
-Personal manufacturing: Ponoko is an example: they manufacture any piece you want.
-Neo-Flight: trend to use more small airports rather than large ones in the US. This may change the way people move around.
Anna Solana
By Mercè Guillen No Comments
Tags: Speakers
-Search engines are not about searching anymore. They are means to achieve web-mediated goals.
-Computation is merely the basis for rational and behavioral interactions.
-Upper bound on typed content reaches 700 TB. But content consumption is fragmenting: nobody owns more than 10% of the Web page views.
-Access is fragmenting as well. For example, in Facebook, you can control who can see and how much they can see of your profile
-User generated content is growing exponentially.
-Innovation in the lab of Barcelona: people put metadata in their content and this enable to build pages of results with related searches in the form of text, maps, etc.
Anna Solana
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Inter.-Activa CEO
“Somebody said that everything has been done in Arts and that new technologies are the only way to do something really new. I’m not sure I agree, but I do believe new technologies are a big challenge to creators and producers”
“I grew up with parents who were owners of a videogame arcade. When I later wanted to write a book, I missed the kind of interaction during plot development that I experienced with videogames”
“Machinima is a neologism created with the words “machine” and “cinema,” and it refers to the creation of a new animation movie with content produced from a videogame or virtual reality.”
“The Machinima content has some important advantages. It´s cheap, it´s quick, it´s real time and, most importantly, it allows audience participation”
“Virtual reality won’t be the end of Internet as we know it in the same way television was not the end of radio”
“With our work we have learnt technology is stupid, expensive, and loves accidents, but it is also magical and, best of all, creates cultural dilemmas”
“We look forward to see the emergence of social networks and collective intelligence, friendly tech, and especially native digitals, kids will have grown up with these digital.”
Fernando L. MompĂł
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National Public Radio
www.thisibelieve.org
-Somebody wrote that “the shortest distance between two people is a story”. And stories are what the American National Public Radio airs through the media project This I Believe.
-People write, share and discuss the core values and beliefs than guide their daily lives. The main goal is to “inspire people to live a more spiritual life”.
-This idea has turned into different programs in the world and different books, which have been published in Spanish as well. It’s an international phenomena.
-The idea now is to create This I believe in Spanish, a place for Spanish Essays on what is the most important to people. “We have started a project with Infonomia on this direction. Have a look at
-”I’m very interested in how educators can use This I believe and what the essays of the next generation of the world say. My goal is make the students of the world read each other words.”
Anna Solana
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Our focus at lalalab is to turn around the public space and how such spaces can be transformed by new technologies.During recent years, it has produced a process of migration from physical public spaces towards digital spaces. Our intention is to rehabilitate physical places through the adoption of new technologies creating hybrid spaces.
Our latest project is the Hybrid Playground. It includes an electronic game that can be played using a PDA while traveling physically to a playground where there are specially designed sensors incorporated in balance beams, slides, swings, etc.
At the time of developing the project Hybrid Playground, we had the principle objective to force children to have to take with others and interact physically.
We thought that a majority of children need an hour to learn how to use a PDA and be able to use it better than anyone before them. To our surprise, it took only 5 minutes for our test team of children to achieve this objective.
Fernando L. MompĂł
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Inventor/CEO
Lifesaver Systems
Michael Pritchard shared what he has learned on his “journey” to market Lifesaver:
“Any idea has to meet two criteria: it has to be fantastic an commercial.”
“You have to ask yourself why you are doing it. Do you want to manufacture it? Do you want to license it? If you don’t know how to answer these fundamental questions, you will find yourself not fulfilling the potential of your product.”
“Work with experts. They will be with you when times are hard.”
“Choose your brand-name right. Naming is important. Try to hit the name to describe what your product is and does, otherwise you will loose the message.”
“Deliver version 1 first. You can do version 2 when you make money with version 1.”
“If I stop, everything stops: keep going!”
“When you realise your dream, focus on the commercial.”
“If you have any idea, don’t do it next year, or next week, or even tomorrow. Do it now!”
Anna Solana
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Economist & researcher at the London School of Economics, author of Terror Inc,. Tracing the Money behind Global Terrorism and Rogue Economics: Capitalism’s New Reality.
“The war on terror has not prevented terrorism at all.”
“Money laundering was made in dollars and therefore contributed to the strength of this currency. After The PATRIOT Act, which threatens to freeze the assets of any bank not reporting suspicious transactions in dollars, the Euro has become the favorite currency for money laundering and stronger than dollar.”
“Muslim investors fearing persecution in the United States took their money else.”
“Islamic banking is the fastest growing sector in finance markets”
“Terrorism financing is now much cheaper than it was in the past”
“The US spends $4 billion every month for its war in Iraq and almost $1 billion every month for its war in Afghanistan. Europe spends millions of euros every year on security. Compare that to the mere thousands devoted to terrorist attacks. The terrorists responsible for the 2004 Madrid train bombings received no official training. Three of the four terrorists behind the London Underground attack were unemployed. Their attack had a very low budget.”
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How is Internet questioning educational beginning in the developing countries and how this will concern the future of the developed economies? Facing to the limitation of pedagogic resources in certain regions of the world, groups of children could be able to skip the whole school cycle with the use of computers and Internet.
What happens when there is free access to a computer and a child who has never previously seen this feature? After nearly nine years of experiments and fieldwork in rural and poor areas of their homeland, the Indian scientist Sugata Mitra, currently professor of educational technology at Newcastle University, explains how the Internet is challenging the educational principles in developing countries and how this will affect the future of developed economies. His experiments with unsupervised access to public computers by children in remote areas, often called the “hole in the wall” experiments are known throughout the world.
Dr. Mitra has taught and researched computer applications for over 25 years. He was until recently Chief Scientist with NIIT Limited in New Delhi. His contributions include a number of inventions and first-time applications. The database publishing industry in India and Bangladesh, as well as the first applications of digital multimedia and Internet based education in India, are attributed to him. His current interests include Children’s Education, Remote Presence, Self-organizing systems, Cognitive Systems, Physics and Consciousness.
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Marc Bonavia
SIT Mobile
-”It’s important to connect with people´s feelings at the right moment.”
-”Nowadays, we are almost forced to find an emotional connection with consumers.”
-”We have an incredible tool to do personalised sales: the mobile phone, which is emotionally perceived by consumers as an extension of themselves.”
-”Mobile marketing allows personal and emotional commercial relations with consumers. We can connect with people.”
-”We have to take into account how the person feels at the moment he/she receives the message.”
-”SIT Mobile is not just a technology company. In reality, we are a big band in which every musician creates and develops a piece of communication. Our music is communication.”
Anna Solana
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