Ten profiles, ten roles, ten personalities around innovation. In preparation for the IDEO activity at the Ifest, we’ve asked Tom Kelley to share with us the meaning of each profile of his book, “The Ten Faces of Innovation”. We hope you’ll enjoy his story:

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These are some stories that will inspire to think about your own memorable moment at an event. Think about one and bring it with you to the IDEO Deep Dive activity at the iFest:

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Do you want to participate in the iFEST’08? Do you want to present your projects, ideas or personal stories? Now you have the chance at the Brain Bang day.

Participate at the “You Show” and be part of iFEST’08. Instructions:

• You will have 7 minutes to show your current project to the iFEST’08 participants.
• You will have a microphone and a white board
• The presentations of “You Show” will be on Saturday 12^th July in the Brain Bang
• You have to register on this page

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IDEO creates innovative products, services, spaces, and experiences for such companies and helps companies build cultures of innovation. At iFEST’08 they will be leading an interactive exercise based on their unique approach to innovation.

IDEO contributed to the development of many well-known innovations, including the first Apple mouse, the first laptop computer, the Polaroid I-Zone instant camera, the Palm V and hundreds of other products and services.

Their method consists of evaluating potential solutions through user observation and iterative rapid prototyping. Their multidisciplinary teams of 700 people members around the world include specialists in human factors research, business strategy, industrial and interaction design, environments design, mechanical, electrical, software, and manufacturing engineering and more, who combine to create a culture rich in creativity, expertise, knowledge, and empathy.

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“Future Concept Lab (from Italy) is a research Institute that stands out on the international landscape as one of the most advanced research centres specialized in marketing issues and trends in consumption. Its goal is to develop and share new concepts regarding products, communication and distribution in order to enable its clients effectively deal with both advanced and emerging markets, working in terms of the key words of the future.

Future Concept Lab creatively brings together the two activities of Research and Consultancy, following integrated logics and methodologies that are enriched along the way, as in the movement and development of a spiral.”

They will joins us in the Brain Bang, a day designed to catalyze projects, connecting innovators, partners and investors, where the European Alliance of innovation promoted by Infonomia will be announced, with the participation of leading organizations from 11 European countries and with the support and coverage of leading organizations in its area and the mainstream Europeans media.

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At the moment almost 170 persons will attend the iFEST’08 and will join this innovative experience with us in order to understand what is coming, find new ideas, explain what are innovating and connect to new people and new projects.

Do not miss the selection of the best ideas that iFest08 offers and book your place here.

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iFest’08 gives support to Pecha Kucha night in Barcelona. But, what is Pecha Kucha night?

Pecha Kucha Night (a Japanese word for the sound of conversation) was conceived in 2003 as a forum in which creative work can be easily and informally shown, based on a highly entertaining premise: invite a group of creative people to talk about their current work. This experience has expanded to over 120 cities around the world and Barcelona will be the next!

Pecha Kucha Night is an interdisciplinary event where the content of the presentations is free, but where architecture, sociology, design, fashion, music, photography, films, multimedia… could find an interaction place. Nowadays the phenomenon has recently spread to the world of business. Pecha Kucha Night is characterized by rapid staging and minimal formats, where each speaker could, use only 20 slides, with each slide on screen for just 20 seconds, it means that each speaker have 6 minutes + 40 seconds. At the end of the presentations, the event becomes a meeting place between the participants, causing the union between innovative with different creative profiles.

Petz Scholtus, eco-designer involved in the creative scene in Barcelona for 4 years, is the person who is organizing and promoting this event. You can find more information in:

http://www.pecha-kucha.org/cities/barcelona or pechakuchabarcelona@gmail.com

Pecha kucha night will take place in July 11^th at 20:20h at Herzog Pavilion - Edifici Fòrum in Barcelona, at the second night of iFest’08 and it will be done in collaboration with Infonomia.

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It’s time to touch, look and feel all these new ideas, trends and experiences from many different innovative and disruptive areas across the world. It’s time to deep into virtual worlds, augmented reality, search engines and into a different exhibition of innovative objects, projects, prototypes and tech demos.

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Burno Giussani is going to present the iFest’08. He will be the conductor together with Alfons Cornella, founder and CEO of Infonomia. They will be in charge of presenting and directing the whole event.

Bruno Giussani is a writer and commentator, the European Director of the TED Conferences and the Special Project Editor at L’Hebdo/Ringier. His blog Lunch over IP won the national “Golden Mouse 2006” award for the best Swiss themeblog.

Bruno is a contributor to several newspapers, magazines and websites in Europe and in the United States. Most recently his work has appeared in, among others, BusinessWeek, The Economist, L’Hebdo, Weltwoche, the International Herald Tribune, the New York Times, the Wall Street Journal Europe, Foreign Policy, the Neue Zürcher Zeitung, InfoWeek, Il Sole-24Ore Nòva and the Sunday paper Il Caffé.

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“This I Believe is an international project engaging people in writing, sharing, and discussing the core values that guide their daily lives. These short statements of belief, written by people from all walks of life, are archived here and featured on public radio in the United States and Canada, as well as in regular broadcasts on NPR. The project is based on the popular 1950s radio series of the same name hosted by Edward R. Murrow”…

At iFEST08 he will explain us the project of This I believe: how it began, how is it progressing and what are they planning to do in the next years.

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