20 years ago, Tom Kelley founded the Californian Company IDEO with his brother. Nowadays Tom Kelley is the general manager of IDEO, the world’s leading innovation company and the author of the best-sellers The Art of Innovation and The ten faces of the innovation.
Tom Kelley is a leading speaker and he addresses scores of business audiences on how to use innovation to transform a business’s culture and strategic thinking. Tom gives business leaders tools and insights for managing innovation gleaned from the experience of IDEO and other successful design teams.
IDEO, the widely admired design and development firm that brought us the Apple mouse, the Palm V and many other products and services, offers innovation strategy and design services, identifying opportunities for innovation by understanding latent user needs, technology factors, and business requirements for success.
Books:
The Art of Innovation describes IDEO’s “deep dive” approach to successful product creation, focusing on brainstorming and teamwork as invaluable tools. The book explains strategies that IDEO uses to turn out hit after hit: a focus on teams, an atmosphere conducive to free expression of ideas, and a battery of tested techniques for incubating ideas.
The Ten Faces of Innovation explains ten unique strategies for making sure that good ideas make it to market. In this book, Kelley shares ten approaches developed at IDEO for fostering new ideas while heading off the naysayer. These alternative roles give managers and team members new ways to contribute to the success of great ideas. This is an extraordinary guide to creating a culture of continuous innovation and renewal.
