RADICAL IS NORMAL

A talk on how what we used to see as “radical” becomes completely “normal“, very fast.

An inspiration to dare to think more radically about new solutions that can add new value to our business.

These days the difference between what is normal and what is radical is virtually nothing. 

We are prepared to expect almost anything from science and technology, and from social behaviour.

Because of this, we’re going to have to be much more daring in our thinking, and this will mean we need to be constantly up to date on the latest developments in the world.

Managing and communicating such accelerated development, which is often incomprehensible to the majority of people, will be one of the great challenges in the near future.

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